amazon: Amazon launces ‘Smart Choice Laptops’ store in India: What it offers and more – Times of India

Amazon has announced the ‘Smart Choice Laptops‘ store. The store aims to simplify the shopping experience for those looking for a laptop. “With this new customer initiative, aims to help customers make an informed and educated decisions while purchasing a laptop,” said the e-tailer in a release.
Buying a laptop can be a complex decision with the number of options available and diverse features that need to be considered while making the purchase. Amazon India‘s all-new ‘Smart Choice Laptops’ store aims to make this process simple.
Under the new initiative, laptops are conveniently categorized basis various parameters such as Basic Laptop, Laptops for School, Laptops for Office Use, Multi-tasking Laptops / For college use, Laptops for Coding, Entry-level gaming laptops and high-performance gaming laptop. The selection is based on the identification made by the respective brands and technology partner, thus providing further credibility to the suggestions. Customers can identify their use-case and browse through the relevant selection.
“We at Amazon are obsessed with simplifying the customer purchase journey. With the launch of the ‘Smart Choice Laptops’ store, we aim to streamline the purchase cycle and help our customers make an informed decision. We have partnered with the all leading laptop brands to bring the best of their selection across use-cases” said Akshay Ahuja, Director, Consumer Electronics, Amazon India.
There are also buyback, no-cost EMIs and bank discount offers.

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